Measurement
How UK planners read BARB data for connected TV
Connected TV advertising planning in the UK runs on BARB data: its metrics, reporting panel, confidence intervals and publishing rules, turned into a media plan.
Topic
media planning
Outlook
Connected TV advertising: planning checks for 2027
A practical 2027 framework for connected TV advertising, covering measurement, ad formats, streamer inventory, staffing, budget, consent and review triggers.
Strategy
Connected TV channel strategy: routes, targeting and consent
Choose the buying route for a connected TV channel strategy, then check targeting, measurement, consent and the quarterly review that follows.
Foundations
When to commit a budget to connected TV advertising
When connected TV advertising justifies a committed budget: the consent gate, England's seasonal demand waves, a pilot benchmark and the review dates to set.
Outlook
How to build a connected TV advertising market outlook
A practical guide to building a connected TV advertising outlook, with demand and supply tracks, review triggers, sources to cite and a planning checklist.
Strategy
What belongs in a connected TV advertising ninety day plan?
A connected TV advertising ninety day plan splits into three phases: set the objective, test creative and placements, then scale what the data supports.
Strategy
A connected TV advertising planning template keeps decisions visible
A practical connected TV advertising planning template covering objectives, budget, creative, measurement, compliance and a scoring rubric for UK planners.
Strategy
How to plan a connected TV advertising campaign
Plan a connected TV advertising campaign with guidance on objectives, measurement, budget allocation, creative, compliance and campaign review.
Strategy
A connected TV advertising strategy framework explained simply
Build a connected TV advertising strategy framework with clear objectives, budget splits, creative rules and measurement, plus a comparison of models.
Strategy
Ten connected TV advertising strategy mistakes to fix or repeat
Ten connected TV advertising strategy mistakes English planners make, from audience assumptions to consent, with the questions to ask before the next campaign.
Audience research
Seven steps to define a connected TV advertising target audience
A practical seven-step method for building a connected TV advertising target audience, from first-party data and BARB viewing habits to budget checks and testing.