Measurement
How UK planners read BARB data for connected TV
Connected TV advertising planning in the UK runs on BARB data: its metrics, reporting panel, confidence intervals and publishing rules, turned into a media plan.
Section
Measurement
Measurement
Match connected TV advertising attribution methods to your evidence needs
Compare connected TV advertising attribution methods, from panel cross-media measurement to platform reporting and experiments, and defend the evidence you use.
Measurement
How to assess connected TV advertising benchmark evidence
A practical method for assessing connected TV advertising benchmarks: define the decision, score evidence consistently and report its limitations clearly.
Measurement
Before you report connected TV advertising key metrics to a board
Choose connected TV advertising key metrics by decision, not by dashboard: delivery, attention and outcome definitions, plus a worked pound example.
Measurement
Why connected TV advertising measurement needs a plan before launch
How to plan connected TV advertising measurement: metrics that matter, panel and platform data, attribution limits, reporting cadence and a pre-launch checklist.
Measurement
What connected TV advertising measurement mistakes mean for UK planners
Eight connected TV advertising measurement mistakes UK planners should screen for, covering de-duplication, platform panels and reporting reconciliation.
Measurement
Connected TV advertising dashboards: metrics and governance
A connected TV advertising dashboard should clarify delivery, spend and outcomes, with clear metric sources, refresh rates and governance for reporting.
Measurement
What are average CTV ad completion rates in the UK?
UK CTV ad completion rate benchmarks: BVOD 96-98%, subscription tiers 94-97%, open market 85-92%, long-tail 70-85%, plus five providers and how to set a baseline.
Measurement
CTV ad viewability standards UK: what buyers should know
CTV ad viewability in the UK is a contractual standard, not a legal one. Here is how IAB UK and MRC definitions apply, and what to write into a CTV contract.