Audience research
How do you research the audience for connected TV advertising?
A practical guide to connected TV advertising audience research: which UK data sources to trust, how to segment streaming viewers and how to size a campaign.
Topic
UK media buying
Measurement
What connected TV advertising measurement mistakes mean for UK planners
Eight connected TV advertising measurement mistakes UK planners should screen for, covering de-duplication, platform panels and reporting reconciliation.
Operations
Before you sign off a connected TV advertising quality checklist
A working connected TV advertising quality checklist for UK teams: the four checks most often skipped before a campaign goes live, with a labelled pound example.
Outlook
Planning connected TV advertising: a UK budget guide
A practical guide to planning connected TV advertising in the UK: supply routes, cost ranges, scenario tests and the rules that shape a budget.