Rules and ethics
UK GDPR and PECR consent for connected TV audience data
A practical UK guide to connected TV advertising consent: PECR regulation 6, UK GDPR, ICO guidance, CTV consent signals and records.
Topic
uk gdpr
Rules and ethics
Cross-border connected TV campaigns between the UK, Ireland and the EU
Connected TV advertising across Britain, Ireland and the EU means aligning UK GDPR, EU GDPR, AVMSD and Irish rules, with ICO guidance and clear data transfer terms.
Rules and ethics
When to check connected TV advertising rules before you launch a campaign
A connected TV advertising checklist for UK campaigns, covering ASA, Ofcom, CAP and BCAP, data protection, Clearcast and gambling, alcohol and HFSS rules.