Measurement
CTV ad viewability standards UK: what buyers should know
CTV ad viewability in the UK is a contractual standard, not a legal one. Here is how IAB UK and MRC definitions apply, and what to write into a CTV contract.
Topic
Topic
Measurement
CTV ad viewability in the UK is a contractual standard, not a legal one. Here is how IAB UK and MRC definitions apply, and what to write into a CTV contract.