Measurement
What are average CTV ad completion rates in the UK?
UK CTV ad completion rate benchmarks: BVOD 96-98%, subscription tiers 94-97%, open market 85-92%, long-tail 70-85%, plus five providers and how to set a baseline.
Topic
Topic
Measurement
UK CTV ad completion rate benchmarks: BVOD 96-98%, subscription tiers 94-97%, open market 85-92%, long-tail 70-85%, plus five providers and how to set a baseline.