Topic

cross-border

2 articles

Rules and ethics

Cross-border connected TV campaigns between the UK, Ireland and the EU

Connected TV advertising across Britain, Ireland and the EU means aligning UK GDPR, EU GDPR, AVMSD and Irish rules, with ICO guidance and clear data transfer terms.

Editorial Desk · October 10, 2026 · 14 min read

Rules and ethics

2 questions to ask before a Belfast connected TV campaign

Connected TV advertising in Belfast hinges on two checks: how much UK and Irish audience overlap you buy, and which ad rules apply to UTV inventory.

Editorial Desk · October 8, 2026 · 8 min read