Strategy
Connected TV channel strategy: routes, targeting and consent
Choose the buying route for a connected TV channel strategy, then check targeting, measurement, consent and the quarterly review that follows.
Topic
connected tv
Foundations
Connected TV advertising in England: a maturing market or a passing fad?
An assessment of England's connected TV ad market for 2027 buyers: evidence it is maturing, where hype outruns delivery, and the providers to compare.
Measurement
Before you report connected TV advertising key metrics to a board
Choose connected TV advertising key metrics by decision, not by dashboard: delivery, attention and outcome definitions, plus a worked pound example.
Strategy
Connected TV advertising: planning a local campaign
Plan a local connected TV advertising campaign in the UK: choose a target area, assess an illustrative budget, book it and measure results.
Reviews
How to score Connected TV advertising platforms
A practical Connected TV scorecard: set weights before vendor demos, assess evidence across key criteria and document commercial answers.
Tools and providers
When to start connected TV advertising software selection for your team
Buyers now ask for software selection evidence before procurement starts. This guide covers the triggers, the before and after picture and questions to settle early.
Operations
How to shape connected TV advertising team roles for smaller English teams
A practical listicle on connected TV advertising team roles for English teams, covering ownership, trafficking, measurement and the checks that stop work stalling.
Operations
How to plan connected TV frequency capping in the UK
Plan connected TV frequency capping for UK campaigns: choose the audience unit, set a campaign cap, match it to each CTV environment and review reach weekly.
Measurement
CTV ad viewability standards UK: what buyers should know
CTV ad viewability in the UK is a contractual standard, not a legal one. Here is how IAB UK and MRC definitions apply, and what to write into a CTV contract.
Costs and pricing
Netflix advertising in the UK: how to plan a campaign
Netflix advertising in the UK quotes by campaign, not by rate card. See the buying routes, the CPM drivers and the steps to budget and measure a first UK test.