Measurement
How UK planners read BARB data for connected TV
Connected TV advertising planning in the UK runs on BARB data: its metrics, reporting panel, confidence intervals and publishing rules, turned into a media plan.
Topic
barb
Foundations
How to build an England connected TV advertising market size estimate: method and worked example
No official series breaks out connected TV adspend for England. This explains what published UK sources measure and how to build an England estimate from a UK total.