Audience research
How do you research the audience for connected TV advertising?
A practical guide to connected TV advertising audience research: which UK data sources to trust, how to segment streaming viewers and how to size a campaign.
Topic
audience research
Audience research
Connected TV advertising buyer personas explained for English planners
How to build connected TV advertising buyer personas in England: segmenting households, mapping decision roles and validating assumptions with official data.
Audience research
Desk sources and panels for connected TV advertising competitor research
Compare named UK desk sources and audience panels for connected TV advertising competitor research, with methods for choosing and combining evidence.
Audience research
Connected TV advertising customer interviews: a six-step checklist and scoring rubric
A six-step checklist for connected TV advertising customer interviews, with inclusion criteria, a weighted scoring rubric, written scale anchors for scores 1 to 5 and participant safeguards for media buyers.
Audience research
When to Use Connected TV Advertising Surveys
Learn when Connected TV advertising surveys suit audience, recall and attitude questions, and when interviews, BARB data or platform reporting are a better fit.
Audience research
Seven steps to define a connected TV advertising target audience
A practical seven-step method for building a connected TV advertising target audience, from first-party data and BARB viewing habits to budget checks and testing.