Operations
What a connected TV advertising launch review means for operations
A connected TV advertising launch review separates vendor claims from independent evidence. Here is what a fair assessment can cover, and what it cannot.
Topic
ad operations
Operations
Running connected TV advertising operations without delivery surprises
A practical guide to connected TV advertising operations: trafficking, QA, measurement, compliance and reconciliation, with a worked pound example for UK teams.
Operations
Before you sign off a connected TV advertising quality checklist
A working connected TV advertising quality checklist for UK teams: the four checks most often skipped before a campaign goes live, with a labelled pound example.