Outlook
How to brief connected TV advertising in Manchester
A practical guide for Manchester advertisers briefing connected TV advertising: agency structures, MediaCityUK, regional inventory and the questions to ask.
Archive
October 2026
Rules and ethics
UK GDPR and PECR consent for connected TV audience data
A practical UK guide to connected TV advertising consent: PECR regulation 6, UK GDPR, ICO guidance, CTV consent signals and records.
Outlook
Planning connected TV advertising in Leeds around Channel 4
Connected TV advertising in Leeds runs on Channel 4's national HQ, the city's agency cluster and the sales houses trading BVOD, with negotiated rates.
Outlook
How UK TV licence rules affect streaming ad inventory
Streaming ads in the UK depend on TV licence rules, PSB remits and the Communications Act 2003, which decide what ad-funded slots buyers can access.
Measurement
How UK planners read BARB data for connected TV
Connected TV advertising planning in the UK runs on BARB data: its metrics, reporting panel, confidence intervals and publishing rules, turned into a media plan.
Rules and ethics
How Ofcom's Broadcasting Code shapes connected TV ad clearance
Connected TV advertising clearance in the UK: how Ofcom Code Sections 1, 2 and 9 interact with BCAP, Clearcast and broadcaster sign-off.
Outlook
Streaming ads in Wales and Scotland: language and access
Streaming ads in Wales and Scotland: how STV, S4C and BBC Alba differ in language context, spot-ad availability and buying routes.
Rules and ethics
Cross-border connected TV campaigns between the UK, Ireland and the EU
Connected TV advertising across Britain, Ireland and the EU means aligning UK GDPR, EU GDPR, AVMSD and Irish rules, with ICO guidance and clear data transfer terms.
Outlook
Birmingham connected TV buying compared with Bristol and Newcastle
Connected TV advertising in Birmingham, Bristol and Newcastle: how Channel 4's hub, production clusters and agency scenes shape regional pricing and stock.
Rules and ethics
2 questions to ask before a Belfast connected TV campaign
Connected TV advertising in Belfast hinges on two checks: how much UK and Irish audience overlap you buy, and which ad rules apply to UTV inventory.